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The Binance-FTX Rivalry: What Led to FTX’s Downfall

By Mr Whale · August 8, 2026 · 3 min read
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Before FTX collapsed in a matter of days in November 2022, its downfall was set in motion by a single tweet from a rival exchange’s CEO.

What Was the Binance-FTX Rivalry?

Binance and FTX were two of the largest cryptocurrency exchanges in the world by 2022, with Binance’s founder having been an early investor in FTX before selling his stake back to FTX in 2021. The two companies and their founders had a publicly competitive, at times openly antagonistic relationship, with both frequently commenting on each other’s business practices and positioning in the industry.

This rivalry became directly relevant to FTX’s collapse in November 2022, when Binance’s CEO publicly announced plans to sell Binance’s remaining holdings of FTT, FTX’s exchange token, citing concerns following a report questioning the financial health of FTX and its affiliated trading firm.

How Did This Trigger FTX’s Downfall?

The public announcement triggered a sharp decline in FTT’s price and sparked a wave of customer withdrawal requests from FTX, as users grew concerned about the exchange’s financial stability. Within days, FTX revealed it could not meet withdrawal demands, exposing a massive shortfall in customer funds that had reportedly been used to cover losses at its affiliated trading firm, Alameda Research.

Binance briefly announced a non-binding agreement to acquire FTX to help stabilize the situation, but withdrew from the deal within a day after reviewing FTX’s financials, at which point FTX’s collapse became effectively unavoidable, culminating in a bankruptcy filing within the same week.

Why Does This Sequence of Events Matter?

The FTX collapse demonstrated how quickly confidence in a centralized exchange can unravel once solvency concerns become public, regardless of how large or seemingly established the platform appeared beforehand. It also highlighted the outsized influence a single major industry figure’s public statements can have on market confidence and a competitor’s fate, given how directly Binance’s announcement and subsequent withdrawal from the acquisition deal shaped the timeline of FTX’s collapse.

The episode significantly accelerated regulatory scrutiny of crypto exchanges globally, with proof-of-reserves and more transparent custody practices becoming widely adopted industry standards in the aftermath, as both regulators and users pushed for verifiable evidence that exchanges actually held the customer funds they claimed to.

Key Moments in the FTX Collapse Timeline

  • Early November 2022: A report raises questions about the financial health of Alameda Research, FTX’s affiliated trading firm.
  • Days later: Binance’s CEO announces plans to sell Binance’s FTT holdings, citing the report.
  • Following days: FTX faces a surge in withdrawal requests it cannot meet, revealing a massive shortfall.
  • Within the same week: Binance’s brief acquisition agreement collapses, and FTX files for bankruptcy.

Frequently Asked Questions

Did Binance’s actions single-handedly cause FTX’s collapse?

Binance’s announcement served as the immediate trigger, but the underlying cause was FTX’s own misuse of customer funds, which made the exchange unable to withstand a wave of withdrawal requests once confidence broke.

Why did Binance withdraw from the proposed acquisition?

Binance stated that a review of FTX’s finances revealed problems too significant to proceed, including the scale of the shortfall in customer funds.

What changed in the industry after FTX’s collapse?

Exchanges widely adopted more transparent proof-of-reserves practices, and regulators globally intensified scrutiny of exchange custody practices and customer fund segregation.

Want to understand what proof-of-reserves actually verifies about an exchange’s holdings? Continue learning in the Bitcoin Academy.

Disclaimer: The content provided on this page is for informational and educational purposes only and does not constitute financial or investment advice. Cryptocurrency markets are highly volatile and involve significant risk of loss. Always do your own research and consult a licensed financial advisor before making any investment decisions.

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Written by Mr Whale

Mr Whale has been active in the crypto market since 2020 and leads content and research at Coin680. More about our editorial team →

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